A + B Roll Films Inc., doing business as 4Keeps Camera Rental and Editing, (referred to as “4Keeps”, “we” or “us”) respects your privacy and is committed to protecting it.
Please read this Privacy Policy carefully as it governs your access to and use of the 4Keeps website and any content available on our social media channels (together the “Website”). It also applies to all services we offer, including equipment rental and video editing services (the “Services”).
This Privacy Policy describes how and why we may collect personal information, explains what we do with that personal information and how we protect it, and who you can contact if you have any questions or concerns about your privacy. Personal information means any information about an identifiable individual, which includes information that can be used on its own or with other information to identify a specific person.
By providing your personal information, using our Website or engaging with us in relation to our Services, you consent to the collection, use, disclosure, and protection of your personal information in accordance with this Privacy Policy and any applicable privacy laws. We may change this Privacy Policy from time to time without notice.
Personal information we collect
4Keeps collects personal information to establish and manage any relationship we have with you. We may collect your name and contact information (e.g. telephone number, e-mail address and mailing address) when you interact with our Website, submit an inquiry or request for information, or otherwise communicate with us. If you make a booking or otherwise obtain Services from us, we may collect your financial information (such as your debit or credit card number) for payment purposes. Some of our Services involve the collection of photographs, film stills and video recordings of you, which may reveal personal characteristics including your age, marital status, sex, gender identity, sexual orientation, nationality, race or ethnic origin).
4Keeps also collects personal information through automated technologies. As you navigate through our Website, we may use cookies, pixel tags, web beacons, server logs, plug-ins, social media connectors or other automatic data collection technologies to collect certain information about your device, browsing actions, and patterns (for example, Google Analytics). Personal information collected may include details of your visits to our Website such as traffic data, location data, logs, and website interaction data (for example, web pages visited, time spent on each web page, date and time of access), and information about your computer and internet connection, such as your IP address, operating system, and web browser. You can set your browser to refuse some or all cookies or to alert you when cookies are being sent by following the instructions for your particular web browser. If you disable or refuse cookies, some parts of our Website may not be accessible or may not function properly.
How we obtain your consent
When you provide us with your personal information, we imply that you consent to us using it as identified in this Privacy Policy, and for any other purpose we may describe when you provide that information. We may seek your express consent, such as asking you to check a box or provide your signature, when we collect sensitive personal information (such as financial information) or if we ask for your consent to receive electronic marketing information or to use your personal information for marketing purposes.
You may refuse to consent to the collection, use, and disclosure of your personal information or withdraw your consent under certain circumstances. To withdraw your consent, you can contact our Privacy Officer. If you withdraw your consent, we may not be able to provide you with any information or Services you have requested.
How we use your information
We will use your personal information to:
• communicate with you regarding our Services;
• respond to your questions, comments or requests for information;
• establish and manage your customer account and bookings;
• provide and perform Services for you;
• meet our obligations and enforce our rights arising from any contracts with you, including for billing and collection purposes;
• develop, evaluate and improve our Services, Website, business operations and relationship with you;
• notify you about changes or updates to our Services;
• conduct marketing and business development, including online behavioral advertising or interest-based advertising;
• perform analytics, conduct research, and monitor and analyze trends, usage, and activities in connection with our Services;
• comply with legal and regulatory requirements; and
• fulfill the purposes for which the personal information was provided, that were described when it was collected or for which you provided your consent.
Disclosure of information
4Keeps may disclose your personal information to service providers we use to provide our Services and support our business operations. This includes third party payment processors and information technology vendors providing web-hosting services, cloud storage, booking and customer management platforms and file sharing portals. We may also be required to disclose your personal information to our professional advisors or where required by law, to protect our legal rights, or when compelled by a court or other governmental entity to do so.
Where personal information is provided to a third party, we ensure that they are contractually obliged to keep your personal information confidential and use it only for the purposes for which we disclose it to them and in compliance with applicable laws. In some cases, your personal information may be processed, stored, and transferred outside of Canada and accessible by courts, law enforcement and national security authorities in that jurisdiction.
We do not sell any personal information collected from you to third parties.
Security measures
The security and confidentiality of your personal information is important to us. 4Keeps uses physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of personal information via the Internet is not completely secure and is done is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or any third-party platforms.
Except as otherwise permitted or required by applicable laws, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for. Your personal information will be deleted or disposed of in accordance with legal requirements.
Copyright notice
This Website and all images, text, audio and video clips, documentation, illustrations, designs, icons, and all other content on the Website (“Content”) are protected by Canadian copyright law. Copyright in the Content is the property of 4Keeps and/or licensed to 4Keeps by third parties.
You are permitted to access, browse, view, and watch such Content solely for your personal and non-commercial use. You must not use, copy, modify, download, print, store, transmit, distribute, display, publish, perform, or exploit the Website or Content, in any form or by any means, electronic or otherwise, without the prior written permission of 4Keeps.
All rights, title, and interest in and to the Website and any Content are reserved. 4Keeps, and any other Content owner, may pursue legal action against any person who infringes, or threatens to infringe, any intellectual property rights on the Website or Content.
Questions, concerns, or requests for access
You have the right to request access to the personal information that we hold about you. If any of your information changes, is inaccurate or incomplete, please inform us so that we can make any necessary changes. If you have any questions or concerns regarding our Privacy Policy, or you would like to access your personal information, please contact our Privacy Officer at contact@abrollfilms.com.
If we are unable to provide access to some or all the personal information that we hold about you, we will inform you of the reasons why (subject to any legal or regulatory restrictions). If we do not address your privacy concerns to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada.
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